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Pressmart delivers print publications including newspapers, magazines, journals and catalogs over the new media distribution channels including web editions, mobile editions, podcastable content, RSS feeds, social networking and content aggregation services. Pressmart helps publications execute the new media delivery strategy without getting their feet wet.
Since publications, whether small or large, shouldn’t be spending a massive investment and time in executing their new media strategy, Pressmart offers its services on a Software-as-a-Services (SaaS) model, giving the critical time-to-market advantage to Publications. Publications can decide today and get a market-ready product tomorrow.
Publications simply supply the pre-press digital pages to Pressmart, which then it converts into a rich digital edition, compatible for web and other new media formats, using its patent-pending technology. Pressmart’s New Media Delivery includes the whole nine yards of service including hosting, maintenance, new edition notifications, news alerts and upgrades to its applications. Pressmart service is even e-commerce ready and advertising enabled – so that the publication can start generating subscription and/or advertising revenue without missing a beat. Pressmart also provides rich analytics reporting service to the editorial offering critical insights into the reader behavior patterns.
Publications on the Pressmart service are promoted to subscribers via its popular portal www.pressmart.net and various other ways including online advertising, new edition notifications, news alerts and email campaigns. Most importantly, there is an automatic inflow of traffic to the digital editions as these are pre-integrated with social networking sites, content aggregation services and are Search Engine ready.
Pressmart serves online advertising on the digital edition through its extensive Ad Syndication network generating immediate ad revenues.
On the investment side, Publications can keep the digital edition production costs to bare minimum and control the overall investment to the last page level with a low per-page fee with zero upfront investment.
On the returns side, Publications can derive immediate revenue from their digital edition with zero marketing costs.
Benefits:
- Rich digital editions in multiple new media formats through a unified service.
- Low per-page fee gives you zero upfront investment and page-level control over ongoing investment.
- E-commerce ready and Advertising enabled solution gives you a market-ready product from day one.
- Value added assistance in promoting digital edition to subscribers and advertisers.
- ABC and BPA compatible solution helps you increase audited circulation of your digital edition.
- Auto archival of digital edition gives your internal team access to a rich researchable archive and saves your future investment.
- If you want to get your publication benefit from the dynamics of the new media space, have our Pressmart consultant offer you the right solution. Send us an email at info@pressmart.net
Or, access the digital edition demos at: http://www.pressmart.net/demo |
