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| SOLUTIONS |
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| Frontpage Ad Specs |
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| Article Ad Specs |
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| Login Page Ad Specs |
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| Mailer Ad Specs |
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| Publications |
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| Reach out to a global audience through banners, newsletters and mailers. PressMart's unique web-site structure ensures delivery of cost effective advertising by geo-targeting and more! |
Our stats:
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Naming of banners
- Use only small letters instead of big caps
- No spaces in between the banner title name.
If required, use '_' (underscore) not '-' (hyphen).
- Flash banners must have the same title names as GIF/JPEG banners.
- Example:
Pressmart_728x90_19june04.swf / Pressmart_728x90_19june04.gif
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| Submission Guidelines |
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- All FLASH banners require a clickTAG. For ALL Flash banners a click TAG command on the button layer is required as shown below:
on (release) {
if (clickTAG.substr(0,4) == "http") {
getURL(clickTAG, "_blank");
}
}
- The clickTAG button should be on the topmost layer.
- The command should not contain any extra code like “_blank” or fscommand.
- Frame rate should not exceed 18 frames per second, 12 frames per second is preferred.
- No music or audio on load.
- Backup GIF/JPEG creative is MANDATORY.
- The clickthrough URL should NOT be embedded in the flash creative.
- Black border needs to be added on all the banner creatives – GIF and SWF.
- CLOSE button mandatory for all DHTML banners.
- REPLAY button mandatory for all DHTML banners.
- All DHTML banners – animation time – 12 secs.
- Sequence of layers in the flash file for DHTML ads:
- Topmost layer – REPLAY BUTTON
- Below – CLOSE BUTTON
- Below – CLICK TAG BUTTON LAYER
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